462026-03-26

OpenAI調整策略終止Sora發展，ChatGPT影片生成受波及

OpenAI 正逐步停止旗下影片生成應用程式 Sora 的開發。這款產品去年高調推出，原本被視為公司進軍創意工具與社群媒體領域的重要一步。

_{Sora 產生的AI猛獁像模型，OpenAI 於 2024 年發布}

OpenAI 於本週二(3/24)表示，將關閉 Sora 的獨立應用程式，以集中資源投入其他優先發展項目。
公司發言人指出，隨著運算需求持續提升，Sora 研究團隊未來將專注於「世界模擬」相關研究，進一步推動機器人技術發展，協助解決現實世界中的各類實體任務。同時，公司也坦言，對於運算成本較高的產品，必須做出取捨。

Sora 是 OpenAI 繼 ChatGPT 後推出的首款獨立應用，自去年 9 月上線後迅速登上 iPhone App Store 榜首。不過，平台很快引發版權爭議，包含使用智慧財產權與人物肖像的問題。此外，也有批評聲音指出，該應用可能助長假訊息傳播，甚至被視為「AI 濫用」的案例之一。

去年 12 月，OpenAI 曾與迪士尼達成合作協議，允許其角色出現在 Sora 用戶生成的 AI 影片中。然而，根據知情人士透露，隨著 OpenAI 調整發展方向，該合作案已不再繼續。
迪士尼方面則回應，尊重 OpenAI 退出影片生成業務的決定，並表示未來仍會持續與 AI 平台合作，在保障智慧財產權與創作者權益的前提下，探索與粉絲互動的新方式。
此外，OpenAI 表示，目前正研究讓用戶能從 Sora 匯出並保存內容的相關機制。

根據《華爾街日報》先前報導，OpenAI 正逐步將重心從分散的消費型產品，轉向更偏向企業客戶的服務。同時，公司也面臨來自 Anthropic 與 Google 日益激烈的競爭——前者的 Claude Code 深受開發者青睞，而後者則在影片生成模型方面持續取得進展。

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